Get deeper insights about your customers behaviour and encourage cross promotion with a Crossover Analysis.
🥣Makes: Analyse the behaviour of segmented customers to gain insights which can inform your marketing strategy.
⏲️Cooking time: Prep time 5 mins | Cooking time 25 mins
Outcomes 🤩
- Identify which events your customers have in common (percentage of crossover)
- Target customers with events which have a high crossover percentage
Ingredients 🥕
- Customer Lists - find customers who have already purchased tickets for a certain event
- Customer Behaviour Analysis Report - Using your Customer List, analyse the behaviour of these customers using the Customer Behaviour Analysis report.
Prep 🥄
Build a customer list | 5 mins
- Build a customer list to find customers who attended a particular genre or event.
TIP: You can organise your events into genres using Event Attributes.
Cook 🍳
Crossover analysis | 10 mins
- Run your customer list through the Customer Behaviour Analysis report. Make sure to include both your original genre or event and the events you want to analyse for crossover in the criteria.
- Under the How many customers booked for each event? section, locate the "% Crossover" column.
The % crossover is the the percentage of customers from your customer list who also purchased tickets for each of the other events included in the report.
Method🧑🍳
Target customers with an integrated email campaign | 15 mins
- Using your customer list, add a local segment to identify customers who have not purchased tickets for the top events in the % crossover.
- Add contact preferences and use this customer list to send an integrated email campaign.
Bon Appétit!
Once you've performed your crossover analysis, you'll be able to target potentially interested customers with events which have a high crossover percentage with an event they already have tickets for.