You can sync Spektrix Order Data to Dotdigital to enhance your email marketing personalisation and reporting.
This article explains how Order information is synced from Spektrix to Dotdigital, what it means for your customer data, and what you can do with synced Order data.
What can you do with Order data?
With Order data available in Dotdigital, you can:
- Add and reference ticket data in your Pre- or Post-Event emails. This includes Seat details, Ticket Types, Ticket Attributes, Barcodes and add to Apple/Google wallet buttons.
- Send Donation thank you emails with Fund and value information.
- Trigger automated communications based on purchase activity using Programs.
- Use Dotdigital advanced ROI reporting.
How does Order sync work?
You can opt in to activate Order data syncing from Spektrix to Dotdigital.
If your system has Order Data Sync activated, data from your Spektrix Orders which contain Tickets, Donations, Memberships or Merchandise will automatically be synced with Dotdigital.
Once the feature is switched on:
- All historical Spektrix Orders will begin synchronising to Dotdigital. This happens in batches every 15 minutes until all Orders are synced with Dotdigital.
- Once all historical Orders are synced, new and updated Orders are synchronised on an ongoing basis at 15-minute intervals.
Orders are stored as Insight Data in Dotdigital against each customer.
This means that all active customers with an email address who make a purchase containing a Ticket, Donation, Membership or Merchandise will be synced to your Dotdigital account.
What customer data is synced to Dotdigital?
The following customers will not be synced with Dotdigital:
- Customers without an email address.
- Customers who are set as inactive.
- Customers whose email address is on the Dotdigital Global Suppression List (GSL).
- Customers whose email address contains a spelling error (for example, @gmail.con).
If a customer is not imported for one of these reasons, their Orders will also not be synchronised. If their email address is later added, corrected or their account set to active, only Orders created or modified after that point will be synced.
If a customer has an Order and is not in the Customer List for the Synced Address Book or Integrated / Pre- or Post-Event email then the customer is synced when the Order is made. In this scenario, when the sync happens, the following Customer data is shared into Dotdigital:
- Email address
- Order data
If a customer has an Order and is in the Customer List for the Synced Address Book or Integrated email, the customer is synced when the Order is made, when the Integrated email is sent or when the Address Book syncs depending on which happens first.
If the customer has already been synced from an email send or through the Address Book then the Order data is added to the existing customer in Dotdigital. In this scenario, when the Order sync happens, the following Customer data is shared into Dotdigital:
- Name
- Email address
- Contact Data Fields
- Subscription status
- Order data
WARNING: Synchronising Orders means you must ensure that you use an Exit Condition on your Programs which removes customers who are not in your Synced Address Book.
Your Synced Address Book must also have the appropriate Contact Preferences included in the Customer List to ensure you do not enrol customers unintentionally.
How to check if Order Sync is turned on
To check if Order Sync is turned on:
- Log in to your Dotdigital account.
- Go to Analytics > Reports > MORE REPORTS > Commerce.
- If you can see synced Order data, the feature is active.
If the feature is not active, and you would like to switch it on, you can submit a request to our support team.