Understanding Segments and Customer Lists

Rachael Norris
Rachael Norris
  • Updated

In Spektrix, Segments are groups of Customers put together based on information they have in common. Segments are used to build Customer Lists. Before using Segments and Customers Lists in Spektrix, it's helpful to understand these concepts in more detail.


Segments and Customer Lists

The following video explains the Spektrix concepts of Segments and Customer Lists: 

When you've watched the video, read these articles to understand how to apply these concepts:


Further training

Once you've viewed the video and articles above, if you'd like to learn more about Segments, you'll find a full Segmentation training video in our training resource Spektrix Training: on Demand.


You are now ready to begin using Segments and Customer Lists in Spektrix.