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Understand your customers

Exploring Customer data using Customer Lists, Tags, reporting, and more

Understanding and Using Customer Data in Spektrix

  • Normal Tags and Auto Tags
  • Identifying Customers with Access Requirements
  • FAQ – how can I find potential duplicates and manage them within the system?
  • Customer Eligibility Chooser
  • Criteria Groups
  • Customer Groups

Customer Lists

  • Customer List Explorer
  • The Customer List Builder
  • Global and Local Segments
  • What is the difference between a post code area, district, sector and unit?

Reporting on Audience Behaviour

  • Benchmarking to the Spektrix Insights Report
  • FAQ - Crossover Analysis Reports
  • The ROI Report
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