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Understand your customers

Navigating the Customer Record, understanding Customer data using Customer Lists, Tags and Reports

The Customer Record

  • Introduction to the Customer Record
  • Understanding the Customer Record
  • Creating and Managing Customer Records
  • Merging and Converting Customer Records
  • The Customer Audit
  • Customer Attributes

Understanding and Using Customer Data in Spektrix

  • Normal Tags and Auto Tags
  • How to find Potential Duplicates
  • Customers and Relationships
  • Customer Eligibility
  • Criteria Groups
  • Customer Groups

Customer Lists

  • Understanding Segments and Customer Lists
  • Customer List Explorer
  • Global and Local Segments
  • How to Build Customer Lists

Reporting on Audience Behaviour

  • Crossover Analysis - How to Run a Customer List through a Report
  • Understanding Audience Loyalty
  • The Customer Questionnaire
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