Introduction to Offers

Dave McNamara
Dave McNamara
  • Updated

Spektrix allows you to set up as many Ticket Types as you like (see our Ticket Types article for more information) but we recommend keeping these to as few as possible, as it makes setting up your Events easier.

Our Offers tool helps you to do this, as it allows you to set up special offers and discounts and keep them separate from your Ticket Types. 

We recommend you set up Ticket Types as simple concepts – such as Adult, Child, Student, Concession. You can then use Offers for anything more complex.

Here are some examples of what you can set up using our Offers functionality:

  • Offers encouraging customers to buy Tickets across multiple Events
  • Family ticket(s)
  • Special prices that only apply to certain audience types
  • Packages combining Tickets and Merchandise

 

What are the advantages of using Offers?

  • Offers help you keep Ticket Types to a minimum, making setting up Events simpler
  • Offers allow for more detailed reporting on how many of each Ticket Type have been sold. For example, instead of selling a single Family Ticket, you can use an Offer which applies a discount when a customer buys two Adult and two Child Tickets. This will give you a clearer picture of exactly what you're selling, as well as how much you are discounting
  • You can restrict Offers so that they only apply to particular Events, Customers, or Ticket Types
  • You can make Offers available online, meaning customers won't have to call the Box Office
  • Offers give greater flexibility and allow you to tailor your discounts to exactly what you want to achieve, giving you increased control over how and to whom you provide discounts

 

You can use Offers to:

  • Reward certain groups, such as your most loyal customers, members and supporters
  • Increase accessibility, for instance by offering discounts for young audiences or local residents
  • Encourage upselling, for both Tickets and Merchandise
  • Sell more Tickets if you have empty seats

 

How do Offers apply?

One of the best things about Offers in Spektrix is that they automatically apply based on the Criteria you choose when you set them up. Whether a customer is making a purchase online, over the phone or in the box office, the system will automatically attempt to apply any Offers that are available – meaning there’s no need for customers to ask for a particular Offer, or for Box Office staff to remember exactly what’s available.

The only exception to this is if you are using Promotion Codes linked to an Offer. The Offer will only apply once the Promotion Code has been entered (see our Promotion Codes article for more information on setting up these)

 

The cardinal rule of Offers

The system will only ever apply one Offer per ticket. If more than one Offer is available, the system will first apply the Offer which gives the largest discount across the whole Basket, it will then apply other available Offers to any remaining eligible Tickets.

If you have multiple Offers set up and want to limit how these are applied across the Basket, you can do this by using Offer Limit Groups. You can find details of how to do this in our article on How to limit Offers using Offer Limit Groups

 

Offer Types

There are three types of Offer that you can set up in Spektrix: Multibuy, Package and X for Y. Each one is designed for a different purpose. Whichever Offer type you choose, you'll be able to choose which Events it should apply to, which Customers are eligible to receive a discount and whether there should be any limits on its use.

The first thing to decide when planning an Offer is what type of Offer you want to use. Each type works differently and allows you to do different things, so it’s important to understand the differences between them.

 

Multibuy Offer

A Multibuy Offer works across one or more Events and applies a discount evenly across all eligible Tickets. For example, you may want to give customers a discount if they buy a certain number of Events in a single season.

Full information can be found in How to Set Up Multibuy Offers

 

Package Offer

Package Offers apply discounts across combinations of items, for instance Tickets and Merchandise once all of the items specified in the Offer Criteria are added to the Basket.

Full information can be found in How to Set Up Package Offers

 

X for Y Offer

An X for Y Offer is what you'd use for any buy 10 get the 11th free deals.

Full information can be found in How to Set Up X for Y Offers

        

One important thing to note is that Ticket commissions will still apply to Tickets discounted down to £0.00 unless you choose the Waive Commission option.

 

How do I create an Offer?

      
  • Before you start to set up any Offer, there are some basics to bear in mind, such as: the Criteria by which you want your Offer to apply, which Customers you want to be eligible and any limits that you want it to have.

     

    Offer Criteria

    There are three Criteria you can use when setting up Offers: Events, Ticket Types or Price Bands.

            
    1. Events: choose Events as your Criteria if you want to allow your customers to purchase Tickets for certain Events but not others.
    2.       
    3. Ticket Types: choose Ticket Types as your Criteria if you want to apply your offer to anyone eligible for a particular Ticket Type, e.g. students.
    4.       
    5. Price Bands: if you want to encourage customers to purchase Tickets in a specific Price Band, you can set up an Offer that only applies to Tickets purchased in that Price Band
    6.     

    Customer Eligibility

    You may want to restrict who can access an Offer, for instance it may only be available to certain groups of Customers or those who have a promotional code.

    Using the Customer Eligibility Chooser, you can restrict an Offer’s eligibility based on various options, for example: Tags, Attributes, Memberships, Promotion Codes, Criteria Groups, Fixed Series Subscriptions, Contact Preferences.

    For more information, read our article about the Customer Eligibility Chooser


    Full details on how to limit Offer eligibility, please see our articles on Multibuy, Package and X for Y Offers.

     

    Offer Limits

    By default, there's no limit to the number of times an Offer can be used, but you can set limits on the maximum number of times an Offer can be applied or the maximum value of discount a customer can receive in an Order. These limits can be set against various options such as per Event or Instance, per Customer, per Order, or per Offer.

    These limits apply to individual Offers, but can also be used more widely with Offer Limit Groups. These allow you to apply limits across a number of Offers at once, further restricting how many times they can be used and restricting the number of discounted Tickets.

    For more details of how to use Offer Limit Groups, see our article on How to limit Offers using Offer Limit Groups

     

    Offer Priority Groups

    Spektrix will always look to apply whichever Offer gives the biggest discount across a Basket; however, there may be times when you want to make sure that certain Offers are always applied first. You can use Offer Priority Groups to choose the order in which certain Offers are applied by creating one or more Offer Priority Groups and setting their priority order, then assigning the relevant Offers to them.

    For more details of how to use Offer Priority Groups, see our article on Organising Discounts using Offer Priority Groups

Copying Offers

When you need to create a new Offer, consider whether you have an existing Offer which uses largely the same criteria. If so, you can copy it and make small adjustments rather than creating a new Offer from scratch.

In most circumstances, it’s best practice to copy Offers and make small adjustments rather than repurposing an Offer that’s still in use. This way, you’ll avoid making changes that might affect your Offers reporting.

 

How do I copy an Offer?

In Admin Interface > Other > Offers, you’ll see a Copy option next to each of your Offers:

When you select that option for one of your Offers, you’ll be taken to the Offer details screen for a new Offer, which will be named as ‘[Original Offer Name] - Copy’, from here you can continue setting up your Offer.

Finally, always thoroughly check your Offers before you commit to them. Don’t advertise anything until you’ve built the Offer, tested it, and confirmed that it works.

 

You should now be ready to begin setting up Offers in Spektrix.

Was this article helpful?

4 out of 5 found this helpful

Have more questions? Submit a request