Offers (also known as discounts, deals, special offers, promotions) enable you to provide discounts to your customers. Offers can be used to retain customer loyalty and increase revenue.
VIDEO: If you're new to Offers, take a look at our Pricing concept video.
What are Offers?
Offers enable you to set up special offers and discounts and keep them separate from your Ticket Types. We recommend limiting Ticket Types to simple concepts, for example, adult, child student, concession and use Offers for anything more complex.
Here are some examples of what you can set up using Offers:
- Encouraging customers to buy tickets across multiple events
- Family ticket(s)
- Special prices that only apply to certain audience types
- Packages of Tickets or Merchandise
Offers apply the discount to the Price of the Ticket, which includes VAT/taxes and levy. Commissions are not calculated as part of the discount; however, you can opt to waive commissions when applying an Offer.
Advantages of using Offers
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Offers help you keep Ticket Types to a minimum, making setting up Events simpler.
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Offers allow for more detailed reporting on how many of each Ticket Type have been sold.
For example, instead of selling a single Family Ticket, you can use an Offer which applies a discount when a customer buys two Adult and two Child Tickets. This will give you a clearer picture of exactly what you're selling, as well as how much you are discounting. -
You can restrict Offers so that they only apply to particular Events, Customers, or Ticket Types.
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You can make Offers available online, meaning customers won't have to contact the Box Office.
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Offers give greater flexibility and allow you to tailor your discounts to exactly what you want to achieve, giving you increased control over how and to whom you provide discounts.
You can use Offers to:
- Reward certain groups: Your most loyal customers, members and supporters
- Increase accessibility: Offering discounts for young audiences or local residents
- Encourage upselling: Tickets, Merchandise or Supplementary Events
- Sell more Tickets: If you have empty seats
TIP: The Birthday Program lets you automatically send a personalised email to your customers on, or around, their birthday. Including an Offer in this Program can be a great way of increasing customer loyalty and retention.
How do Offers apply to the Basket/Cart?
Offers will automatically apply to the Basket/Cart based on the Criteria you choose when you set them up.
If you are using Promotion Codes linked to an Offer, The Offer will only be applied once the Promotion Code has been entered.
TIP: For an Offer to apply, you'll need to add the customer to the Basket/Cart in the Sales Interface. For online sales, the customer will need to log into their online account.
The rule of Offers
Only one offer can be applied per ticket. The Offer which provides the biggest discount will be automatically applied to eligible tickets. Any other eligible Offers will be applied to remaining tickets.
You can change the order in which Offers are applied by using Offer Priority Groups. Take a look at Organising Discounts using Offer Priority Groups for more information.
If you have multiple Offers set up and want to limit how these are applied across the Basket/Cart, you can use Offer Limit Groups. You can find details of how to do this by following the steps in How to limit Offers using Offer Limit Groups.
Offer Types
The three Offer types you can set up in Spektrix are:
- Multibuy
- Package
- X for Y
Whichever Offer type you choose, you'll be able to select which Events it should apply to, which Customers are eligible to receive a discount and whether there should be any limits on its use.
The first thing to decide when planning an Offer is what type of Offer you want to use. Each Offer works differently, so it’s important to understand the differences between them.
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Multibuy
A Multibuy Offer applies a discount evenly across all eligible Tickets for one or more Events. For example, you may want to give customers a discount if they buy a specific number of tickets to eligible Events.
For more information, take a look at How to set up a Multibuy Offer.
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Package
Package Offers apply discounts across a combination of Tickets or Merchandise. A discount can be applied to orders which contain a specified combination of Ticket Types. For example, two adults and two children.
For more information, take a look at How to set up a Package Offer. -
X for Y
An X for Y Offer discounts a ticket to £0.00 when a specified number of tickets are purchased for the same Event Instance. For example, buy three tickets, get one free.
For more information, take a look at How to set up an X for Y Offer.
TIP: Ticket commissions will still apply to Tickets discounted down to £0.00 unless you choose to waive Commission.
How to set up an Offer
Before you set up any Offer, consider the following:
Offer Criteria
There are three Criteria you can use when setting up Offers:
- Events: Add Events to your Criteria to enable an Offer to apply for certain Events but not others.
- Ticket Types: Choose Ticket Types as your Criteria if you want to apply your offer to a particular Ticket Type. For example, adult, student, concession.
- Price Bands: If you want to encourage customers to purchase Tickets in a specific Price Band, you can set up an Offer that only applies to Tickets purchased in that Price Band.
Customer Eligibility
You might want to restrict who can access an Offer, for example, it may only be available to certain groups of customers or those who have a Promotion Code.
Using Customer Eligibility, you can restrict an Offer’s eligibility based on:
- Tags
- Attributes
- Memberships
- Ticket Subscriptions
- Promotion Codes
- Criteria Groups
- Fixed Series Subscriptions
- Contact Preferences
Take a look at the Customer Eligibility article for more information.
Offer Limits
You can set limits on the maximum number of times the Offer can be applied and/or the maximum discount a customer can receive. You can limit offers using the following criteria:
- Per Event
- Per Event Instance
- Per Offer
- Per Customer
- Per Customer, Per Event
- Per Customer, Per Event Instance
- Per Membership Period
These limits apply to individual Offers, but can also be used with Offer Limit Groups. These enable you to apply limits across a number of Offers at once, restricting how many times they can be used and the maximum discount.
For more details of how to use Offer Limit Groups, take a look at How to limit Offers using Offer Limit Groups.
Offer Priority Groups
Spektrix will always apply whichever Offer gives the biggest discount across the Basket/Cart. There may be times when you want to make sure that certain Offers are always applied first. You can use Offer Priority Groups to choose the order in which certain Offers are applied.
For more details of how to use Offer Priority Groups, take a look at Organising Discounts using Offer Priority Groups.
Further Reading
To learn more about Offers, visit the Offers section of the Support Centre.