Multibuy Offers

Multibuy Offers can apply a fixed value or a percentage discount to a group of Tickets across one or more Event Instances. To be eligible for the discount, the customer must have the qualifying number of Tickets for the qualifying number of Events in their Basket/Cart. 

Before you read this guide:

• Introduction to Offers

Before setting up a Multibuy Offer

Consider the following questions before setting up your Multibuy Offer:

• What is the discount value?
• Which Instances will the Offer apply to?
• How long will the Offer be available?
• Who is eligible for the Offer?
• Will there be a minimum number of Tickets per Event for the Offer to apply?
• Will there be a minimum number of Events for the Offer to apply?
• Will you limit the number of times this Offer can be applied?
• Will you limit the Offer to specific Ticket Types, Price Bands or Fixed Series subscriptions?
• Will this Offer interact with any other existing Offers? If so, do you need to create a Priority Group or a Limit Group?

How do Multibuy Offers work?

Multibuy Offers:

• Can be used to apply a discount to Tickets across one or more Event Instances.
   
• Are the only Offer where a discount can be applied to a group of Tickets from across multiple Event Instances.
   
• Require meeting a minimum number of Events then a minimum number of Tickets per Event in order to apply. The discount will only apply when the required number of tickets across the required number of events are present in the Basket/Cart. Extra tickets will not have the discount applied unless part of another offer.
   
• Can be applied again to the same Basket/Cart if the remaining Tickets meet the requirements.
   
• Apply discounts on a per-ticket basis. Multibuy discounts apply by a percentage or value off per ticket. For example, buy 3 tickets, get 10% off each ticket, or buy 3 tickets, get $2 off each ticket. Discounts can’t be taken off the Order total (for example, buy 3 tickets, get $10 off the Order).
   
• Can apply to any Ticket Type or Price Band. You can choose to restrict to specific Ticket Types or Price Bands. The discount can apply to a mix of qualifying Ticket Types and Price Bands.

• For example, a Multibuy Offer is configured to minimum one ticket per event and has a required two events to complete a set in order to receive 10% off each ticket.

  A customer buys:

  • 2 tickets to Event A
  • 1 ticket to Event B

  The 10% discount will apply to:

  • 1 ticket to Event A
  • 1 ticket to Event B

  These tickets meet the one ticket per event, two events set requirement.

  The extra ticket for Event A will not be discounted as it didn’t complete the set requirement.

  If you add in another ticket to Event B or any other event except for Event A, it can complete the set and be eligible for the offer (within limits).

Offers apply the discount to the Price of the Ticket, which includes VAT/taxes and levy. Commissions are not calculated as part of the discount except when noted in percentage discounts. You can opt to waive commissions when applying an Offer.

How to set up a Multibuy Offer

To set up a Multibuy Offer, follow the steps below:

1. Go to the Admin Interface > Other > Offers
2. Click the Add Multibuy button

TIP: To access the Admin Interface, you’ll need the General Administrator Role. If you don’t have this Role, ask the Settings Administrator in your organization to add this Role to your User Account.

1. Basic details

Complete the Basic details to set up your Offer:

• Name (required): Enter a descriptive name for the Offer. The name will be visible to Customers on your website if the Offer is available online (you can enter a different name to appear online in the Website section of setup).
   
• Description: Use the description to add information that is useful for other users in your organization.
   
• Priority group: If required, select an Offer Priority Group. By default, new Offers will be added to the lowest priority group.
   
• Image: Upload an image to appear alongside this Offer in the Online Savings Panel.
   
• Image Alt Text: If you have uploaded an image, enter an image description for web accessibility.
   
• Start date, time: Enter the date and time you want the Offer to start. If you leave this blank, the Offer will be available as soon as you save it (if the active in box office / website boxes are also checked).
   
• End date, time: Enter the date and time you want the Offer to end. If you leave this blank, the Offer will remain active until it is deactivated.
   
• Active: Check this box to make the Offer active. This box alone does not make the Offer available in the Sales Interface or online.
   
• Cross Selling Enabled: Check this box to include this Offer in the Multibuy and Cross-Selling iframe. The Multibuy page will appear when the Customer navigates to the Basket/Cart page for the first time and they have tickets in their Basket/Cart that are part of a qualifying Offer. The page will attempt to upsell other events so that the customer qualifies for the Offer. 
   
• Active in box office: Check this box to make the Offer available to users in the Sales Interface.
   
• Total applications: Once the Offer is live, this section will automatically populate to show the total number of times the Offer has been applied to date.
   
• Total items: Once the Offer is live, this section will automatically populate to show the total number of Tickets the Offer has been applied to date.
   
• Total discount: Once the Offer is live, this section will automatically populate to show the total value of discounts an Offer has been used to date.
   
• Offer Attributes: Any custom Offer Attributes you have configured can be set here.

Click Next to move to the Discount section.

2. Discount

Complete the Discount details:

Choose how you’d like to discount the Tickets:

• Value

  Choose a value to discount tickets by. For example, if you enter $5, the Offer will discount all eligible tickets by $5.

• Percentage

  Choose a percentage to discount tickets by. Check the box, if you’d like to include commissions in discount calculations. If checked, the discount will be calculated from the Price plus Ticket Commission. In Reporting, the discounted value will be taken off the Price while the Ticket Commission value remains the same.

  For example:

  A $100 Ticket with a $1 commission is discounted by 20%. This will result in a discounted price of $79.80 with a commission of $1.

  If the Ticket Commission is not included in calculations, the discount price would be $80 with a commission of $1.

• Custom

  Choose a value to discount tickets that varies by Ticket Type and Price Band. When you choose this option, a chart will appear with all available Ticket Types and Price Bands. Fill this chart only for the qualifying Ticket Types and Price Bands.

  TIP: If you return to this section after selecting specific Ticket Types and Price Bands in the Ticket Criteria section, you’ll only see the Ticket Types and Price Bands you’ve selected.

  

   

After selecting a discount value or percentage, fill out the following information:

• Minimum tickets required per event: Choose the number of tickets per event that must be in the Basket/Cart for the Offer to apply.
   
• Commission: Check this box to waive any Ticket Commissions on the discounted tickets. This applies to Ticket Commission only and can't be used to waive Transaction Commission or other commissions. If Ticket Commissions have been included in the discount calculation, the discount will be calculated first, and then the commission will be waived.
   
• Minimum price an item can be discounted to: Set a minimum price per item. For example, if you set a discount to 50% on an $8.50 ticket and set the minimum price at $5, then the item will never be discounted to less than $5, despite 50% off resulting in $4.25. The default minimum is 0.
   
• Shopping Cart Value: Set a minimum Basket/Cart value. The Offer will only apply when customers meet the minimum Basket/Cart value prior to the discount.

Click Next to move to the Event Criteria section.

3. Event Criteria

Choose the Event Instances that could qualify for the Offer:

First, choose the minimum number of Events required in the Basket/Cart for the Offer to apply. Choose 1 or higher. 

Then select the qualifying Events:

• All Events: Choose this option to have the Offer apply across all of your Events.
• Specific Event(s): Choose this option to specify which Events or Instances the Offer will apply to. To specify the Event Criteria, drag and drop the Event metrics you want to use to filter in or out certain Instances. To learn more about how to choose specific Events and Instances, read the Event Criteria article.

Click Next to move to the Ticket Criteria section.

4. Ticket Criteria

Choose which Ticket Types and Price Bands could qualify for the Offer:

For Ticket types:

• Include All: Choose this option to include all Ticket Types.
   
• Include the following: Choose this option and select only the Ticket Types you’d like to include. To highlight multiple Ticket Types, hold the CTRL key or CMD key as you click each option.
   

For Price bands:

• Include All: Choose this option to include all Price Bands.
   
• Include the following: Choose this option and select only the Price Bands you’d like to include. To highlight multiple Price Bands, hold the CTRL key or CMD key as you click each option.

REMINDER: The Offer can apply to a mix of qualifying Ticket Types and Price Bands. For example, if an Offer requires a minimum of two tickets per Event, one ticket can be an Adult Ticket Type and another can be a Senior Ticket Type.

Click Next to move to the Fixed Series Rule section.

5. Fixed Series Rule

If you have a Fixed Series subscription set up on your system, you can choose whether or not to include those tickets in this Offer.

• Not Fixed Series Tickets: Exclude all tickets bought as part of a Fixed Series subscription from the Offer.
   
• Only Fixed Series Tickets: Only apply this Offer against Tickets bought as part of a Fixed Series subscription. All Fixed Series Subscription tickets that meet the Event and Ticket Criteria will be included.
   
• Either: Include tickets bought as part of a Fixed Series subscription, as well as Tickets that aren't. All Fixed Series Subscription tickets that meet the Event and Ticket Criteria will be included.

Click Next to move to the Limits section.

6. Limits

In the Limits section, you can choose how to restrict the use of the Offer. 

You can limit the Offer per:

• Event
• Instance
• Offer
• Customer
• Per Customer per Event
• Per Customer per Event Instance
• Per Membership period

To apply a limit, check the box next to your preferred limit. For each limit, you can set the maximum number of tickets in the Max Items box. This dictates the number of tickets this Offer can discount in total. 

TIP: In order for your Offer to work, the Max Items should be equal to or more than the minimum number of tickets required in a Basket/Cart. For example, if you require a minimum two tickets, you should at least enter two or higher if adding a limit. If you require a minimum of three tickets to two events, you should at least enter six or higher.

Click through the tabs below to understand each type of Offer limit.

• Per Event: The maximum number of tickets discounted per Event. 

  For example, if you apply a limit of "4" per Event, then the Offer can discount 4 tickets on each of the eligible Events.

  This Offer can be used by any number of Customers, across any number of Instances.

• Per Event Instance:  The maximum number of tickets discounted per Instance.

  For example, if you apply a limit of "4" per Instance, then the Offer can discount four tickets on each of the eligible Instances. 

  This Offer can be used by any number of Customers.

• Per Offer: The maximum number of tickets discounted in the offer’s lifetime.

  For example, if you apply a limit of "4" per Offer, then the Offer can discount four tickets across all eligible Events, Instances or Customers.

  In its lifetime, this Offer can be applied to only a maximum of four tickets total.

• Per Customer: The maximum number of tickets discounted per each eligible Customer.

  For example, if you apply a limit of "4" per Customer, then an eligible Customer can receive four discounted tickets total through this Offer. The four tickets can be spread across all eligible Events or Instances.

  There is no limit on how many eligible customers can use this Offer, just how many times each customer can use it.

• Per Customer Per Event: The maximum number of tickets discounted per each eligible Customer for each eligible Event.

  For example, if you apply a limit of "4" per Customer per Event, then an eligible Customer can receive four discounted tickets per eligible Event.

  The four per Customer per Event limit can be spread across one or more Instances.

  There is no limit on how many eligible customers can use this Offer, just how many times each customer can use it for each Event.

• Per Customer Per Event Instance: The maximum number of tickets discounted per each eligible Customer and Event Instance.

  For example, if you apply a limit of "4" per Customer per Event Instance, then an eligible Customer can receive four discounted tickets per eligible Event Instance.

  There is no limit on how many eligible customers can use this Offer, just how many times each customer can use it for each Event Instance.

• Per Membership Period: The maximum number of tickets discounted per eligible Customer during a Membership period.

  For example, if you apply a limit of "4" per Membership period, then an eligible Customer can receive four discounted tickets per Membership period.

  This limit should be combined with a Membership eligibility. Only one type of Membership can be added to Eligibility per Offer. Non-members won’t be eligible if this limit is set.

• Override this…: Any Offer with a per Customer limit will only apply once the Customer has logged in online or is added to the Basket/Cart in the Sales Interface. You can override this behaviour by checking the Override this… box. This can be useful if you want an Offer to calculate the potential discount a Customer could gain.

  Checking the Override this... box will mean that the Offer will apply before a Customer has logged in or is added to the Basket/Cart. If that Customer has already reached the per-Customer limit of that Offer, it will be removed from their Basket/Cart once they are logged in. 

• Select the Offer's Limit Groups: To add a limit group, select the name of the group on the left, then click the > button to add it to the Selected Offer Limit Groups column. To learn more, read our article on Offer Limit Groups.

Click Next to move to the Eligibility section.

7. Eligibility

Eligibility dictates which Customers can access an Offer.

To make this Offer available to all Customers you do not need to populate the Eligibility section. If the Offer is available to all customers, then it will apply before a customer is added to the Basket/Cart.

To limit the Offer to certain Customers, set the Eligibility Criteria:

To specify the Eligibility Criteria, drag and drop the Customer metrics you want to use to filter in or out certain Customers.

To learn more about how to choose specific Customer Eligibility Criteria, read the Customer Eligibility article.

TIP: To set up an Offer that can only be manually applied by box office staff, and is not based on any Customer eligibility rules, then you can use a Promotion Code. Set the Promotion Code as unavailable for web so that it can only be applied by a member of your team.

Click Next to move to the Website section.

8. Website

In the Website section, you can choose how the Offer will appear to Customers online:

• Active on website: Check this box to make the Offer available to Customers and Agents online. Leaving it unchecked will mean the Offer is only available on the Sales Interface and cannot be applied to transactions using the Agency API.
   
• Name on web: When creating a new offer, the name of the Offer will auto-populate. However, you can enter a different name for Customers to see online.
   
• Description on web: If you’re using the Offers iframe, enter a description for Customers to see online. 
   
• Web URL: If this Offer already has its own page on your website, add the URL to this field. Where the Offer Name appears, it will be hyperlinked to this URL. 
   
• Show in online savings panel: Check this box if you want the Offer to be advertised to eligible Customers when they’re adding items to their Basket/Cart.
   
• No website content necessary: Check this box if you’ve already entered a Web URL above, or, if you don't need to share any additional information about the Offer with the customer online.
   
• Offer Page Content: Populate this section to create an iframe page about this Offer. Where the Offer Name appears it will be hyperlinked to a page, which shows this content. You can use Wikitext to format your Offer Page Content.

Click Save to finish setting up your Multibuy Offer.

Test your Offer

Always thoroughly check your Offers before advertising them to Customers. 

When testing:

• Try the Offer in the Sales Interface, online or both (depending on where it should apply).
   
• Test your Offer across different Events to check the Event Criteria.
   
• Test your Offer across different Customers to check the Customer Eligibility. Try buying the same Tickets without meeting the eligibility criteria to ensure the Offer doesn’t apply where it shouldn’t.

If you need to edit your Offer, return to the Admin Interface, locate it and click the Edit button to make further changes.

Testing online

If you need to test your Offer online, and you don’t want Customers to be able to use it yet, try temporarily amending your Customer Eligibility Criteria. 

To do this:

1. Set up a Tag called Offer Testing
2. Edit the Offers Eligibility Criteria to include only Customers with the Offer Testing Tag
3. Apply the Tag to your Customer Record
4. Test your Offer online, then remove the Tag from your Customer Record and the Eligibility Criteria