A Price List (also known as a price chart, pricing matrix, pricing table) is used to specify the cost of each of your Ticket Types for a particular Event Instance. Price Lists allow you to implement a pricing structure and assign prices to tickets.
In this article, we’ll cover how to create and configure Price Lists.
Before you read this article, make sure you’re familiar with:
TIP: We work with a number of integrated partners who supply Dynamic Pricing services. Take a look at the Partner Directory: Dynamic Pricing for more information.
Before you create a Price List
Before you create a Price List, you'll first need to make sure you've created the Ticket Types you plan to assign the prices to.
If you're creating a Price List for an Event Instance with a Reserved or Unreserved Seating Plan, you'll also need to have created the Price Bands you intend to use.
- For a Reserved Seating Plan, you’ll need a Price Band Overlay to apply the Price Bands. Make sure that the Price Bands within your Price List exactly match those in your Price Band Overlay.
If the Price Bands in your Price List and Price Band Overlay don’t match, this will cause an error when you try to save your Event Instances. - For Unreserved Seating Plans, you can only have one Price Band per Price Band Overlay. If you need more than one Price Band on an Unreserved Seating Plan, then instead, you’ll need to use a multi-area unreserved Seating Plan.
How to create a Price List
- To create a Price List, go to the Admin Interface > Pricing > Price Lists.
Here you will see all of the existing Price Lists on your system: - To create a new Price List, scroll to the bottom of your Price Lists and click Add:
- Next, you’ll see a table with all of your active Ticket Types and Price Bands:
Complete the following details:
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Name: Give your Price List a clear, descriptive name.
You could choose a standard name such as “standard prices 2026”, or one which reflects the Events you’ll use this Price List for, for example “Hamlet prices”, or the price ranges included, for example “$40 Adult / $30 Senior”. - Description: Add an internal description that will give your colleagues more context about this Price List. For example, “Standard price list for mainstage shows excluding Previews and Opening Nights”.
Next, you’ll need to set a price for each Ticket Type within each Price Band, and set a default Ticket Type for each Sales Channel.
Set a price for each Ticket Type and Price Band
The pricing table will display a column for each of your Price Bands:
Each of the rows in the pricing table represents your active Ticket Types:
Enter a price (including tax) into each of the fields that you’d like to include in your Price List.
If you leave a field blank, the Ticket Type will not be included in that Price Band.
To create a complimentary ticket (comp), you will need to assign a value of $0 / £0. Comp tickets
In this example, Senior and Student Tickets are only available in Price Band B:
REMINDER: For Instances with a Reserved Seating Plan, you’ll need to make sure that the Price Bands within your Price List exactly match those in your Price Band Overlay.
If the Price Bands in your Price List and Price Band Overlay don’t match, this will cause an error when you try to save your Event Instances. Instances with an Unreserved Seating Plan can only have tickets in one Price Band.
Set a default Ticket Type for Sales Channel
You must set a default Ticket Type for transactions processed through the Sales Interface and Web (online) before you are able to save your Price List.
The default Ticket Type is the Ticket Type that will be automatically selected when a Sales User or customer selects a seat on a Reserved Seating Plan.
Both Sales Users and customers online will have the option to change their Ticket Type at the next stage of checkout. This is the Edit Tickets iframe for customers online or in the Items box for Sales Users in the Sales Interface.
Within each Price Band, and against each Ticket Type, you’ll see an S and a W column:
The S column represents the default Ticket Type in the Sales Interface and the W column represents the default Ticket Type on your website.
Click the radio button next to the Ticket Type you want to set as default for each Sales Channel. You will need to choose one default Ticket Type per column of Price Band.
In this example, the Adult Ticket Type is the default for both the Sales Interface and the Website in all Price Bands:
In the example above, there is no option to make the Comp Ticket Type the default for Web. This is because only Web Ticket Types are available to customers on your website.
TIP: Ticket Types are useful for collecting demographic information about your audience. Even if you don’t want to offer a student discount in certain Price Bands, you may still want to consider including the Ticket Type and setting the price the same as the Adult price so that you can collect the data.
Once you've entered all of the prices required, click Save.
Your Price List will now be available to use when you set up Event Instances.
VAT and Taxes
When creating a Price List, you will need to set the price of each of your Ticket Types as the total price, including any VAT or taxes that apply.
TIP: Ticket Commissions (per ticket fees) do not need to be included in the base price of your Ticket. If your organisation uses a Levy, then this does need to be included in the base price of your Ticket. Take a look at our articles on Ticket Commissions or the Levy to learn more.
For users in the UK and Ireland, you can read more in our article about VAT and Spektrix.
For users in the US and Canada, you can read more in our article about Tax and Spektrix.
For example, if your ticket is $30 and Sales Tax is 5%, you will need to calculate 5% of $30 and add that to the price.
- Original ticket price = $30
- 5% Tax = $1.50
- New ticket price = $31.50
This is also true for areas where two or more different tax rates may apply. You will need to calculate all the taxes and include them in your Price List.
For example:
- Original ticket price = $30
- Sales Tax = 5%
- State Tax = 10%
- 5% of $30 = $1.50
- 10% of $30 = $3
- New ticket price = $34.50
In both cases, the new ticket price is the value you need to enter into your Price List for each Ticket Type:
How to copy a Price List
To save time, you can copy an existing Price List instead of creating a new one. This can be useful if you are creating multiple similar Price Lists.
To make a copy, go to the Admin Interface > Pricing > Price Lists, then click the Copy link next to the Price List you want to replicate:
How to create a Fixed Series Price List
Price Lists for Fixed Series can be found in the Admin Interface > Pricing > Price Lists.
Fixed Series Price Lists are listed below your regular Price Lists:
Click Add to create a new Fixed Series Price List. The process for creating a Fixed Series Price List is the same as creating a regular Price List, except:
- Price Lists for Fixed Series cannot be copied.
- Price Lists for Fixed Series do not have default Ticket Types for the Sales Interface and website users.
Further Reading
You can find more articles on Setting Up and Editing Events in the Set up Events, Offers, Subscriptions and Merchandise section of the Support Centre.