Supplementary Events

Supplementary Events can be set up to appear in the purchase path to upsell additional spend items (add-ons) or events to increase income and audience engagement.

For example, you might use Supplementary Events to offer pre-show dining, car parking, a drinks package or wrap around events such as a talk back or post show talk.

In this article, we’ll guide you through how to set up Supplementary Events and link them to your Events.

VIDEO: If you're new to Events and Instances, take a look at our Events and Instances concept video.

What are Supplementary Events?

You can use Supplementary Events to offer add-on items during the purchase path. Supplementary Events are used for upsell items which are associated with a specific date.

For example:

• A pre-show dining package
• Car parking voucher
• A VIP drinks package
• A talk back / post-show talk

Additional spend items which are not associated with a specific date can be set up using Merchandise.

How do Supplementary Events work?

You can choose to display Supplementary Events alongside other Events on your website or keep them hidden until a customer adds Tickets to the Basket / Cart for a linked Event.

For Sales Users, Supplementary Events aren’t automatically offered as part of the purchase path. Sales users will need to spot any opportunities to upsell to customers over the phone or in the box office.

Customers will see linked Supplementary Events when they add Tickets to their Basket/Cart for an Event Instance. The customer can purchase Tickets for the Supplementary Event, or proceed to checkout. 

Supplementary Events work by matching up with the time or date of Instances of your Event. You can link Supplementary Events on an Event-by-Event basis. 

Supplementary Events will display differently on your website depending on how your website is integrated with Spektrix. 

If your website has an iframe integration, or you use a Subsite, your customers will see the Supplementary Events iframe.

In this image you can see an example of an unstyled Supplementary Events iframe:

How to set up Supplementary Events

Supplementary Events are set up in the same way as other Events. 

Follow the steps in How to Set Up an Event.

Once you’ve set up your Event, you’ll need to set the Event as a Supplementary Event and link it to your main Event.

TIP: The Supplementary Event Instances must be set to Visible and On Sale on Web in order for it to show in the Supplementary Events list for other Events.

Setting an Event to act as a Supplementary Event

To set the Event as a Supplementary Event, follow these steps:

TIP: To access the Admin Interface, you’ll need the General Administrator Role. If you don’t have this Role, ask the Settings Administrator in your organisation to add this Role to your User Account.

1. Go to Admin > Events
2. Select the Event that you want to set as a Supplementary Event:

    

   

    

3. Click on the Supplementary Events tab:

    

   

    

4. Click Edit:

    

   

    

5. Select Allow [event name] to act as a supplementary event:

    

   

    

Once you’ve selected the Event to act as a Supplementary Event, you’ll see some additional options:

You’ll need to specify:

• Which Instances this Supplementary Event will appear alongside
• The default number of Supplementary Event tickets to offer

Choose which Instances this Supplementary Event will appear alongside

Under For events where the Supplementary Event name is specified as being supplementary, instances of Supplementary Event name will appear alongside instances that occur, select one of the following:

• Same day: Choose this option to display this Supplementary Event alongside Instances which take place on the same date. For example, if you were to sell a car parking voucher which was valid for the whole day.

   

• Same time: Choose this option to display this Supplementary Event against Instances at the same time as the Event. For example, you might have a matinee and evening performance and want to set up a different Supplementary Event for each Instance.

   

• From xxx hours/minutes/days before or after the start until xxx minutes/hours/days: Choose this option to display Supplementary Events for a specific time before or after an Event. For example, you could offer a VIP package as a Supplementary Event up to five days before an Event.

TIP: If you use Same day as criteria, Event and Supplementary Event dates must match.

If you use Same time as criteria, Event Instances and Supplementary Event Instances must be set up using the same time.

Set the default number of Supplementary Event Tickets

Under When promoting Supplementary Event name alongside events, the default number of tickets to offer should be, select one of the following:

• Always be the same number of supplementary event tickets as event tickets.
  
  Select this option to match the number of Tickets purchased for both the Event and Supplementary Event. For example, if a customer adds two Tickets for an event to their basket/cart, by default they’ll be offered two Tickets for the Supplementary Event.
• Always be xxx supplementary event tickets.
  
  Select this option to specify a limit on the number of Supplementary Event Tickets a customer can purchase. For example, you can choose to offer customers one Supplementary Event Ticket regardless of how many Tickets are purchased for the linked Event.
• Always be xxx supplementary event tickets for every xxx primary tickets.
  
  Select this option to specify a default number of Supplementary Event Tickets per number of Event Tickets purchased.For example, one pre-show Supplementary Event Ticket for every three Tickets purchased for the Event

Click Save.

You can view all of the above steps in the following video:

How to link Supplementary Events to an Event

To link Supplementary Events to an Event, follow these steps:

1. Go to Admin > Events
2. Select the Event that you want link your Supplementary Event to:

    

   

    

3. Click on the Supplementary Events tab:

    

   

    

4. Supplementary Events which match your Event will be displayed. Click Edit:

    

   

    

5. Select Show supplementary events. Check the box next to the Supplementary Events you want to link to and click Save:

    

   

You can view these steps in the following video:

How Supplementary Events are displayed online

If your website has an iframe integration, or you use a Subsite, your customers will see the Supplementary Events iframe when Tickets for linked Events are added to the Basket/Cart.

By default, the Supplementary Events iframe will not contain any information. You can add information to the Supplementary Events page by using Wikitext in the Website Content section of your Supplementary Event details.

 Include the Event Name and any other copy you want to add.

For more information, read the Website section of our How to Set up an Event article.

Hiding Supplementary Events

Supplementary Events are not hidden by default and will appear alongside your other Events.

To hide Supplementary Events from your main events listings page, your web developer can use Event Attributes to filter out the Supplementary Event.

If you use a Spektrix Subsite, you can use the SLExcludeFromViewEventsPage Event Attribute to filter out Supplementary Events from your View Events page.

How to exclude Supplementary Events from Reports

You may want to exclude Supplementary Events from Reports so that the sales figures for your additional items aren’t included in your event reports.

To exclude a Supplementary Event from Reports, take a look at Excluding an Event from Metrics.

Further Reading

To explore more ways you can increase spending, take a look at the following articles and blog posts:

• Setting up Merchandise
• Introduction to Memberships
• Processing Donations
• Box Office Operations Today: Driving reattendance and revenue